Lockheed Martin Aeronautics Companys Marketing Practices and Term Paper

Lockheed Martin astronautics Companys selling Practices and Strategies - Term Paper ExampleHow the fellowship applies quantitative and qualitative research in its bid to brook its customers with value is also a subject of discussion under this study. Through an analysis of marketing practices and strategies utilize by the party, the study indicates how the company has emerged as the largest defense contractor. The study focuses on all the segments of the market that the company serves, giving examples of products and services that the company provides to the respective market segment. Through this study, an understanding as to the source components that makes up the annual revenues of the company is created, with a special emphasis on the role of contracting as a marketing strategy and practice in subscribing to the revenues of the company. A conclusion and recommendation are also given.This is a company based in USA, formed by a merger of two companies, Lockheed and Martin Mari etta in 1995. The company ranks as the worlds largest defense contractor, though it offers a range of product and services in the market. The company has diversified its operations to engage in various market segments, among them aerospace, defense, advanced technology and tribute (Carl, 2010).Lockheed Martin Aeronautics Company Palmdale, is the location where the companys Advanced Development Programs division is based. This is informally referred to as Skunk works (John, 2009). The company is involved in the research, design, development, and manufacture of products for use in the fields of defense, native land security, information technology, and space (Norris, 2011). On top of products provision, the company also provides services in the fields of engineering, manufacturing, technical, and logistics.Lockheed Martin Aeronautics Company has suitable marketing strategies. Having been able to diversify its operation in many segments of the USA economy,